Introducing a new special edition of the NEXTY Awards

This special edition of the NEXTY Awards will be celebrated through New Hope Network’s Spark Change initiative.

Chris McGurrin, Manager, Influencer Programs

July 10, 2020

2 Min Read

The natural products industry won’t be able to connect through in-person events in 2020, but that doesn’t mean that product innovation and mission-driven business is on pause. New Hope Network has witnessed countless examples of the industry using business as a force for good throughout 2020 and it is time to celebrate!

The NEXTY Awards is a program which exists to spark widespread recognition for brands and products that inspire a sustainable future for people and planet. Although the NEXTY Awards have typically run in conjunction with Natural Products Expos East and Expo West, in a new, special edition of the NEXTY Awards, finalists and winners will be celebrated through New Hope Network’s Spark Change initiative.  

Spark Change is a digital events, content and networking series based on the powerful concept of Innovation for Good, offering unique experiences and content that will connect and inspire the natural products marketplace. This cohesive campaign highlights New Hope Network’s various engagement tools and deep industry expertise in order to support the growth of the industry. 

In this special edition of the NEXTY Awards, any CPG brand in the natural products industry can nominate its products for a reduced nomination cost of $95 per nomination. Together, these new changes make the NEXTY Awards more accessible than ever, providing the opportunity for recognition and accolade across the entire natural products industry.

Related:A Dozen Cousins, one year post-NEXTY

Not only are the awards now more inclusive than ever, finalists and winners will benefit from an array of benefits and heightened industry awareness through the Spark Change platform. Based on three pillars, Spark Change highlights networking, education and product discovery. In Spark Change’s Product Discovery Zone used by retailers, influencers, investors and more, all NEXTY finalists and winners will be highlighted with special designation throughout 2020. Best of all, finalists will be specially announced in Spark Change’s highly anticipated kickoff event on Wednesday, Aug. 26 and winners will be announced in the Spark Change closing ceremony Nov. 9-10.

Amid these exciting changes, the NEXTY Awards judging process remains the same. Nominating brands are required to send product samples to the New Hope Network office for preliminary and final judging rounds. The expert judging teams are made up of New Hope’s editorial, standards, NEXT Data and Insights teams as well as invited industry expert judges for the final judging. All products across the 23 categories are judged on the NEXTY criteria of innovation, inspiration and integrity.

Related:How are the NEXTY Awards winners decided?

The NEXTY Awards provides an easy, accessible way for brands to gain widespread industry recognition and accolade. Brands interested in the NEXTY Awards can nominate now.

NEXTY Awards information

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About the Author(s)

Chris McGurrin

Manager, Influencer Programs, New Hope Network

A passionate individual working to inspire health for people and planet, Chris manages New Hope Network's influencer programs. In his role, he provides natural products industry-supportive content, resources and brand partnership opportunities for health and wellness influencers. Chris also manages the NEXTY Awards, an industry-facing awards program which recognizes brands and product inspiring a more sustainable future for people and planet. On New Hope Network's editorial team, he produces sustainability-focused content on topics such as organic and regenerative agriculture, upcycling and sustainable packaging. 

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