May 24, 2023
Twice a year, New Hope Network honors the values and trends that are driving innovation in this industry with its highly respected NEXTY Awards. Once again, it's time for brands to nominate their best products for consideration, as nominations will be accepted beginning June 1.
In March, the natural products industry celebrated the Expo West NEXTY Award winners in Anaheim, California. At the beginning of Natural Products Expo East, which is Sept. 20-23 in Philadelphia, Pennsylvania, New Hope will announce this year's NEXTY winners and present the trophies on the show floor. New Hope Network has added a category this year, Best New Innovation Experience, for products or brands that exemplify using innovation as a force for good. As a result, 20 trophies will be awarded.
Even nominating a product for a NEXTY Award benefits a brand, as doing so puts that product in front of New Hope Network's editors and content creators. Throughout the year, editors look to the nominees and finalists for product discovery and inspiration when writing articles or discussing trends.
As New Hope Network has since 2020, it will accept nominations from all CPG brands in the natural products industry, regardless of whether the brand will exhibit at Natural Products Expo West. Here are the answers to some frequently asked questions about the NEXTY Awards.
What are the NEXTY Awards?
New Hope Network presents the NEXTY Awards twice a year to recognize the most innovative, inspirational and integrity-driven products in the natural products industry. The awards are connected to New Hope Network’s annual natural product expos—Natural Products Expo West in March and Natural Products Expo East in September—which are the industry's largest gatherings.
The NEXTY Awards launched as a joint partnership between New Hope Network and the Sterling-Rice Group to recognize products aligned with trends and growth opportunities in that year’s NEXT Forecast Report, an annual insider’s guide to the natural products market and its future. Since then, the NEXTY Awards have grown to become the premiere award bestowed upon companies in the natural products industry.
What are the benefits of winning a NEXTY Award?
NEXTY Award finalists and winners receive considerable recognition before, during and after the trade shows. All finalists will be featured in a showcase at Expo East and on the Expo East digital platform. Many buyers plan their show around visiting the showcase and finalists on the show floor. Finalists also are featured in New Hope's magazine, Natural Foods Merchandiser and on NewHope.com. The galleries that present each expo's NEXTY Awards finalists consistently rank among the website's most-viewed pages.
Winners receive all the benefits of being a finalist as well as a NEXTY Award trophy to display, exclusive rights to use the NEXTY Awards Winner logo in promotions and packaging, access to the winner’s toolkit to maximize their award and more.
Last September, these eight brands nominated products for Expo East NEXTY Awards for the first time. NEXTY judges chose them as finalists and three won their first NEXTY Awards:
How NEXTY winner Pasturebird modernizes ancient farming
NEXTY winner Simpli brings ethical, regenerative ingredients to store shelves
See the NEXTY Award finalists and winners from Expo West 2023, as well as from both events in 2022:
To learn more about the NEXTY Awards, including a complete list of categories, how to nominate, judging criteria, the benefits of winning and more, visit nextyawards.com.
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