New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Watch: Ziba Foods celebrates heirloom crops, supports Afghan women

Video-Watch: Ziba Foods celebrates heirloom crops, supports Afghan women

Co-founders of this NEXTY-winning nuts and dried fruits brand talk about why direct and small-holder relationships are at its core.

Artisanal brand Ziba Foods brings heirloom nuts, seeds and dried fruits to the healthy snacking category. In this video, the brand’s CEO and Co-Founder Raffi Vartanian and COO and Co-Founder Patrick Johnson talk about how direct and small-holder relationships with suppliers help the brand unlock heirloom and endemic varieties from Afghanistan with unique nutritional value and flavor profiles. These relationships also make it easy for Ziba to have lasting social and environmental impacts, empower brand transparency and storytelling, and, ultimately, help shift the food system from mass produced to unique, varietal sourcing.

As Expo West’s 2022 NEXTY winner in the Best New People-Forward Product category and New Hope Network’s 2023 Prosperity Award winner for generating economic activity among Afghan producers (mostly women), Ziba hits all the I’s: inspiration, impact, integrity and innovation.


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.