Artisanal brand Ziba Foods brings heirloom nuts, seeds and dried fruits to the healthy snacking category. In this video, the brand’s CEO and Co-Founder Raffi Vartanian and COO and Co-Founder Patrick Johnson talk about how direct and small-holder relationships with suppliers help the brand unlock heirloom and endemic varieties from Afghanistan with unique nutritional value and flavor profiles. These relationships also make it easy for Ziba to have lasting social and environmental impacts, empower brand transparency and storytelling, and, ultimately, help shift the food system from mass produced to unique, varietal sourcing.
As Expo West’s 2022 NEXTY winner in the Best New People-Forward Product category and New Hope Network’s 2023 Prosperity Award winner for generating economic activity among Afghan producers (mostly women), Ziba hits all the I’s: inspiration, impact, integrity and innovation.
