Top Takeaways: NBJ's 2018 Global Supplement Business ReportTop Takeaways: NBJ's 2018 Global Supplement Business Report

Supplement sales in Asian markets surpassed the U.S. market for the first time in 2017. The U.S. supplement market still represents the largest single country, with 31.4 percent market share of the $128 billion global industry.

Latin America represented one of the strongest growth regions last year, reaching nearly $10.0 billion in annual sales. As we typically see in emerging markets, vitamins and minerals is the largest category in Latin America, with $5.1 billion in annual sales. Herbs and botanicals had the strongest growth of all categories though, at 11.8 percent.

The global Herb and Botanical market continues to have steadily increasing growth, and in 2017 represented the strongest growth category globally, at 6.9 percent. This category has long held majority share in Asian markets, but is gaining traction worldwide.

Sports, Meal, Homeopathic and Specialty supplements continue to shine in China, with 10.1 percent growth, marking 10 consecutive years of double-digit growth in this category. Protein formulas targeting active consumers and probiotic blends are driving the growth in this category.