With over 1,000 nominations for the 2020 Natural Products Expo West NEXTY Awards, the New Hope Network judging team had a monumental task in selecting a handful of finalists across 22 categories.The competition was stiff and the judging process took hours, but in the end, 76 products have risen to the top. With more organic product nominations than ever before, the awards shed light on what will be seen at Expo West in March, and the forecast looks good.
From here, an elite panel of guest industry judges will join the New Hope Network team to help select the single winner in each category.
In addition to the 76 NEXTY Awards products that impressed us, we’re recognizing six finalists for our NEXTY Consumer Choice Awards—a branch of the NEXTY Awards program that allows brands to have their product sampled with 1,000 targeted health consumers, in-turn receiving valuable product ratings and feedback. Learn more about the new Consumer Choice Awards.
Only one product per category will be awarded a coveted NEXTY, to be presented to the winners on Thursday, March 5, directly at their booths. We'll also award three NEXTY Consumer Choice winners, two NEXTY Gold winners who will be awarded at the Hall of Legends event on Thursday, March 5, and four Editors’ Choice NEXTY winners that will be selected on the last day of the show.
What are the NEXTY Awards?
The NEXTY Awards recognize the pinnacle of excellence in the natural products industry, elevating impactful brands and products that inspire a healthy, sustainable future for people and planet. Twice a year, New Hope Network and industry judges gather to celebrate products coming from the brands driving the natural products industry forward.
How are the products judged?
The judging for the NEXTY Awards is a two-tier process consisting of a preliminary judging and a final judging. In the final judging, the New Hope Network content, marketing, standards and NEXT Data & Insights teams sample each nominated product, reviewing its nomination and sampling the product, narrowing the field down to a handful of finalists in each category. In the final judging, the New Hope team is joined by a rotating panel of invited industry judges to select the winners. For both rounds of judging, the judges evaluate on this primary criteria:
- Innovation: The product or company shows truly creative thinking and execution (not a "me too" approach); uses a newly discovered or rediscovered ingredient, flavor profile, technique or process; fills a legitimate (though perhaps not yet recognized) natural products market need or niche; and/or is predicted to have longer-term impact in the industry.
- Inspiration: The product or company adheres to an unusual or new mission targeting an issue or problem not yet widely addressed; its message/mission is clearly communicated, focused and effective, with real, wide-reaching potential or already proven positive social or environmental impact.
- Integrity: The product or company takes a creative, next-gen approach to clean ingredient(s), sustainability, transparency, traceability and safety/security.
How can I learn more about the NEXTY Awards?
For more information about the NEXTY Awards, head to the NEXTY Awards website. Nominations for the 2020 Expo East NEXTY Awards will open in June.