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Natural Products Expo

Natural Products Expo West trend preview: Freezer classics, revamped

Allulose emerges as a go-to sweetener for frozen treats and brands put nutritious spins on your average ready-to-eat meals.

Who would’ve predicted that the freezer aisle would be the newest frontier for both product innovation and category expansion? Established brands are unveiling frozen product lines and freezer staples such as pizza and ice cream are getting tasty, better-for-you makeovers. For evidence of this category’s growth, look no further than freezer aisle newbie Primal Kitchen’s frozen offerings and Cali’Flour Foods’ heat-and-eat meals.

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