The NEXTY Awards recognize excellence in the natural products industry, elevating impactful brands and products that inspire a healthy, sustainable future for people and planet. At each Natural Products Expo, New Hope Network recognizes products that stand out within the judging criteria of innovation, inspiration and integrity.
For our flagship NEXTY Awards, the nominated products are reviewed through a preliminary and final judging. Exhibiting brands nominate their products prior to Expo West and samples are sent to the New Hope Network office in Boulder, Colorado. In round one, New Hope Network editors whittle hundreds of nominees down to a select group of finalists across 23 categories. From there, 23 products—one from each category—are selected as winners. The judging team is made up of New Hope Network's content team, marketing team, standards team, NEXT Data & Insights team and a panel of invited industry judges.
Other branches of the NEXTY Awards are the NEXTY Consumer Choice Awards and the NEXTY Gold Awards. Aligned with Natural Products Expos, the NEXTY Consumer Choice Awards are produced with New Hope's technology partner Sampler. Nominating companies work with Sampler to send 1,000 product samples to their target consumer. Winners are then determined based on feedback and ratings gathered from a follow-up survey given to the 1,000 consumers that received the samples.
The highest tier of the NEXTY Awards is the NEXTY Gold. Only awarded at Natural Products Expo West, this award is given to legacy brands that have demonstrated over time that every element of their businesses exemplify the NEXTY criteria of Innovation, Integrity, Inspiration, and Impact, ultimately inspiring the industry to move towards a more a healthy, sustainable future for people and planet.
Because of the cancellation of Natural Products Expo West 2020 amid the COVID-19 pandemic, the winners were announced via a livestream on March 25. You can watch the recorded awards ceremony here.
And the Natural Products Expo West 2020 NEXTY Awards winners are...