Buzz around innovations in plant-based meat is ubiquitous—from the grocery aisles to the latest media headlines and stock listings. There’s no doubt about it: Consumer purchasing and eating habits are changing, particularly when it comes to meat consumption, fueling new energy around a promising and innovative category. According to a Suzy study, While 84% of shoppers report that they have purchased meat in the past 3 months, 67% of consumers are open to trying meat alternatives. The future of plant-based meats could even follow the trajectory of the explosive plant-based milks category, becoming a preferred option for many consumers (according to New Hope Network, an astounding 36 percent of consumers prefer plant-based milks today).
As a result, brands are innovating to bring delicious, nutrient-dense options to the market, investors are eating it up and more retailers are integrating plant-based items into the meat department. During our hour-long webinar, New Hope Network, Suzy and the Good Food Institute will take a deep dive into what’s shaping consumer preferences, data-backed trends and opportunities and what the future holds for this promising category. Do you want to ask consumers any specific questions about plant-based meat? Have them ready at the beginning of the webinar, as we’ll be fielding questions on Suzy’s on-demand consumer insights platform during the webinar and revealing responses at the end.
Speakers:
Avi Savar, President, Suzy
Sari Levy, Market Research Manager, New Hope Network
Zak Weston, Industry Analyst, The Good Food Institute
