A holistic chiropractor brought fermented food to her Costa Mesa, California, community through her store, Fermentation Farm, where she educates her customers about the food's health benefits.
John Pittari, now the president of New Morning Market and Vitality Center, has worked in natural food stores for more than 40 years. He looks back on the history of the industry and the importance of independent retailers.
How stocking mission-based products can bolster your store's responsible practices.
