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Natural Products Expo

Natural Products Expo West trend preview: Plant-forward personal care products bring on the glow

Botanical formulas with functional add-ins are giving natural personal care products an edge.

Natural personal care trends tend to mirror those in the natural food world, so it makes sense that clean, transparent and plant-powered brands have risen to the fore. Red-hot add-ins such as hemp CBD, turmeric and adaptogens coupled with unique formulations and modern packaging make these products appealing to consumers in all stages of life.

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