There’s no question that Americans are growing more concerned over GMOs. As various state labeling initiatives gain momentum, the threat of sinister genetically engineered foods (i.e. GE salmon) hover in FDA limbo. And with Whole Foods Market's recent announcement to label GMOs by 2018, both natural and mainstream shoppers recognize that:
a) GMOs exist
b) They’re something that should probably be avoided
But GMOs are complicated, and they are rife in contradictions: No studies prove GMOs are harmful to humans, but U.S. patent laws prevent third-party research. Philanthropist Bill Gates invests in GMOs to feed the world, but they hinder food security through mono-agriculture. Plus, GMOs are deeply entrenched in multiple facets of American life, including our political, economic and social systems.
For a busy shopper, the intricacies of GMOs are, more often than not, too time consuming to follow. What then, are the most important key points to extract from the convoluted GMO debate to help consumers quickly understand?
I think this infographic, courtesy of Earth Balance (maker of vegan spreads, snacks, condiments and milk) and it’s community website "Made Just Right", is a phenomenal example of how four bite-sized facts can inform, inspire and incite consumers to learn more about an issue. It’s also a lesson in how manufacturers can educate consumers through engaging content, as this concise infographic is primed for virality on Facebook, Twitter and Pinterest.