“Marketing has changed so much … I think the advent of social media has just given us an opportunity to be part of a conversation. I tell marketers, ‘Don’t get into the business today if you don’t like and want feedback, because you’re going to get it.’”
—Christine Dahm, Packaged Goods Director, formerly of Noosa and Powerbar
- Know who you are, who you want to attract, why you believe you’ll be resonant with them and how you’re going to be different from the competition.
- When you can create a relationship with a brand that’s more meaningful, you can actually do some pretty powerful things for causes.
- Be backwards: Let social media be the guide and show you the way.
- The most meaningful content comes when your brand overlaps in values with your consumer and even with an influencer.
This session—Connecting with the Changing Consumer: Boulder Strategy House Film Series and Data--The Expert View—was recorded at Natural Products Expo West 2019.