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How to address challenges in the hemp CBD marketplace

CBD oil tincture with gloved hands
Bluebird Botanicals Chief Marketing Officer discusses tactics for banking, labeling and product differentiation in the largely undefined CBD marketplace.

The challenges facing the hemp-derived CBD marketplace have been abundant—from how to label and market product, to how to find a bank that will take the money you've earned. In these videos, Bluebird Botanicals Chief Marketing Officer, Michael Harinen, hones in on key challenges that Bluebird has faced in the marketplace. Although hemp CBD products do not fall under the Dietary Supplement Health and Education Act (DSHEA), for labeling purposes these products run up against many of the same labeling and marketing challenges dietary supplements face on shelf and in the marketplace.

Harinen hones in on the challenges Bluebird Botanicals has faced labeling hemp CBD products as well as the tactics the brand has used to differentiate itself and catch the consumer's attention in such an undefined market space. He also addresses the challenge of being in the hemp industry in the U.S. and trying to find a bank to work with you.



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