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When your team is spending time and effort to support your store's mission, don't be ashamed to crow about it. Employees and customers should know your business supports their values.
Consumer promotions can be one of the most powerful tools in your marketing arsenal, but only if you plan and implement them effectively. Whether you’re just getting started with your very first promotion — or are looking for ways to strengthen...
The early 2020s are standing out as stressful and sleepless years but it’s becoming clear that the natural products industry is not serving the conventional shopper as well as it could.
Cambridge Naturals co-owner Emily Kanter has been marketing her family's store on Instagram for 8 years. Here, she discusses marketing on the popular social media platform, creating content with her team and engaging customers.