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Branding and Marketing

Marketing, branding, and packaging tips and resources for building a healthy food, supplement or natural products brand.

3 branding tips to follow in the age of antiracism

Oct 29, 2020

Here, one expert explains why racial sensitivity always has to be part of the conversation, even if brands aren't ready to make concrete changes.

Packaging spotlight: 9 rebrands that provide respite to pandemic shopping fatigue

Oct 22, 2020

A kombucha rebrand for a national expansion, a touchless label, a certification showcase, a splash of color—rebrands big and small might be the perfect antidote for shoppers in search of inspiration.

6 tips to craft an investor pitch that rocks

Oct 13, 2020

Genevieve Gilbreath, cofounder of Springdale Ventures and president of Naturally Austin, shares the recipe for a successful pitch presentation.

How to nail a virtual pitch

Oct 02, 2020

Entrepreneurs should tailor presentations to suit the audience and streamline their messaging when pitching virtually.

7 ways to compete with private-label brands

Sep 28, 2020

As more consumers and retailers purchase private-label brands, here’s what natural products entrepreneurs can do to maintain their edge.

How can back-to-school brands keep up in the COVID-19 landscape?

Sep 02, 2020

A widespread shift to at-home learning makes online offerings especially important.

How brands can connect with consumer niches

Aug 10, 2020

Find CPG success by focusing on authentic, impact-driven connections with influencers and personalization through consumer-generated content.

How to create a detailed buyer persona

Jul 24, 2020

Brands should know who exactly their core consumer is. Detailed buyer personas can help at any stage of business.

What to think about when choosing a brand spokesperson

Jul 13, 2020

Yes, brands need to have influencers as spokespeople at the ready. Here's what to consider when selecting such a brand representative.

Paid Content

The power of partnerships – article

Jun 25, 2020

Together, Sabinsa and Nutrawise bring transparency, quality and heart to store shelves