Branding and Marketing

As millennials and Gen Z become the largest groups of consumers, both brands and retailers must make authentic connections to earn their business.

No matter their age, consumers who research health and climate issues via the internet tend to share many values.

Paid search is a critical tactic in terms of driving qualified traffic to your business, but it's widely underused.

This piece is part of the Good Food Insights series—a collaboration with FamilyFarmed, its Good Food Accelerator, Esca Bona and SPINS—that unpacks the dynamics driving the good food movement.

The recent success of plant-based meat is quickly pushing the category towards commoditization. As the current publicly-held face, here's how Beyond Meat could use new monies to build something more than a slew of products–namely, a brand.

These six brands will surely inspire you to step up your Instagram game.

Consumer email marketing can be a crucial, yet often overlooked, piece of your natural product brand's digital marketing strategy.

In this Natural Products Expo West 2019 session, expert marketer Sam Hager of Dash Applications breaks down how to build and optimize Amazon advertising campaigns to grow brand awareness and compete with the big guys.

In this Natural Products Expo West 2019 session, Tim Lambertson of LMS shares the newest and most effective methods to increase engagement and drive sales on Instagram's growing platform.