Branding and Marketing

The recent success of plant-based meat is quickly pushing the category towards commoditization. As the current publicly-held face, here's how Beyond Meat could use new monies to build something more than a slew of products–namely, a brand.

These six brands will surely inspire you to step up your Instagram game.

Consumer email marketing can be a crucial, yet often overlooked, piece of your natural product brand's digital marketing strategy.

In this Natural Products Expo West 2019 session, expert marketer Sam Hager of Dash Applications breaks down how to build and optimize Amazon advertising campaigns to grow brand awareness and compete with the big guys.

In this Natural Products Expo West 2019 session, Tim Lambertson of LMS shares the newest and most effective methods to increase engagement and drive sales on Instagram's growing platform.

Influencers can provide an amazing opportunity for brands to connect with new audiences in an organic and meaningful way. In this Natural Products Expo West 2019 session, expert influencers Haile Thomas, @hailethomas; Cynthia Samanian, @hidden...

Adding influencers into your brand's marketing strategy will increase brand awareness, traffic and ultimately sales. Here is one influencer's take on how to go about initiating and strengthening these partnerships.

The right influencer can connect with your target audience and increase awareness of your brand, but the key is finding that right one.