Branding and Marketing

When the aim of your brand's marketing strategy is to make customers feel valued and special, you've already beat out the bulk of the competition.

For founders Pete and Maria Garcia Brennan, Soñar! began as a personal mission to lift up their community.

Bluebird Botanicals Chief Marketing Officer discusses tactics for banking, labeling and product differentiation in the largely undefined CBD marketplace.

A health and nutrition brand can effectively market its supply chain transparency to consumers by using a strategic plan that includes several content assets.

As millennials and Gen Z become the largest groups of consumers, both brands and retailers must make authentic connections to earn their business.

No matter their age, consumers who research health and climate issues via the internet tend to share many values.

Paid search is a critical tactic in terms of driving qualified traffic to your business, but it's widely underused.