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Branding and Marketing

Marketing, branding, and packaging tips and resources for building a healthy food, supplement or natural products brand.

Beginner's guide to private label: What are the challenges?

Jan 05, 2021

Private label is a big part of many retailers’ growth strategies. But what are the downsides? Read on to find out.

Beginner's guide to private label: What are the benefits?

Jan 04, 2021

Innovative products and smart marketing strategies elevate private label from its “generic” roots.

Brands plus influencers: How to make the magic happen

Dec 17, 2020

Brands and influencers want longer-term partnerships but understanding the nuances of a business partnership is important.

3 branding tips to follow in the age of antiracism

Oct 29, 2020

Here, one expert explains why racial sensitivity always has to be part of the conversation, even if brands aren't ready to make concrete changes.

Packaging spotlight: 9 rebrands that provide respite to pandemic shopping fatigue

Oct 22, 2020

A kombucha rebrand for a national expansion, a touchless label, a certification showcase, a splash of color—rebrands big and small might be the perfect antidote for shoppers in search of inspiration.

6 tips to craft an investor pitch that rocks

Oct 13, 2020

Genevieve Gilbreath, cofounder of Springdale Ventures and president of Naturally Austin, shares the recipe for a successful pitch presentation.

How to nail a virtual pitch

Oct 02, 2020

Entrepreneurs should tailor presentations to suit the audience and streamline their messaging when pitching virtually.

7 ways to compete with private-label brands

Sep 28, 2020

As more consumers and retailers purchase private-label brands, here’s what natural products entrepreneurs can do to maintain their edge.

How can back-to-school brands keep up in the COVID-19 landscape?

Sep 02, 2020

A widespread shift to at-home learning makes online offerings especially important.

How brands can connect with consumer niches

Aug 10, 2020

Find CPG success by focusing on authentic, impact-driven connections with influencers and personalization through consumer-generated content.