Branding and Marketing

Whether they are stalwart independents or owned by bigger CPG players, these companies are focusing on big initiatives from soil health and climate change to the livelihood of farmers and the health of people and communities.

These brands impressively leveraged social media's pervasive presence to optimize their success before, after and during Natural Products Expo West.

We took to the show floor to catch up with four brands debuting new packaging styles at this year's Expo West—here's why they revamped their looks.

Here's how to use the ever-changing platform to boost engagement and really connect with your followers.

With more products than ever now launching direct to consumer, influencers are increasingly significant. In this Natural Products Expo West 2019 deeper dive into the social media conversation, New Hope Network’s Jessie Shafer gives an overview of...

The single proven way for a brand to win on social media is, quite simply, to make it a priority.

In this article you'll learn how to maximize sales for your natural products on Amazon by auditing your SEO content.

Taking a context-based approach to understanding your customers will help you determine which brand partners are right for you. The last part of this three-part guide encourages you to think about surprising your customers.

Taking a context-based approach to understanding your customers will help you determine which brand partners are right for you. The second in this three-part guide will help you better understand what your customers value about your product.

There are several similarities and differences between Amazon’s A9 algorithm and Google’s algorithm that natural product companies can leverage to increase sales.