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Branding and Marketing

Marketing, branding, and packaging tips and resources for building a healthy food, supplement or natural products brand.

How brands should approach digital advertising in the age of privacy protections

Dec 14, 2021

Investing in thought-leadership content marketing is not a meager investment, but one that is sure to pay off.

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How to best curate your online CBD selection – article

Dec 06, 2021

Bust consumer confusion to reveal clear path to purchase

Unboxed: 10 CBD products that signal a new direction in hemp

Nov 23, 2021

The hemp CBD products on the market in 2022 are different from those available before the COVID-19 pandemic hit.

Marketing your mission: Lessons from a Certified B Corp natural foods retailer

Nov 05, 2021

When your team is spending time and effort to support your store's mission, don't be ashamed to crow about it. Employees and customers should know your business supports their values.

Packaging spotlight: 12 colorful rebrands that bring joy to holiday shopping

Oct 28, 2021

Check out some notable fun and funky new natural brand refreshes that surfaced over the past few months.

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5 questions to ask yourself before running a consumer promotion – infographic

Oct 27, 2021

Consumer promotions can be one of the most powerful tools in your marketing arsenal, but only if you plan and implement them effectively. Whether you’re just getting started with your very first promotion — or are looking for ways to strengthen...

Monitor: Natural channel shoppers buy sleep and stress products while conventional shoppers left out

Sep 30, 2021

The early 2020s are standing out as stressful and sleepless years but it’s becoming clear that the natural products industry is not serving the conventional shopper as well as it could.

5 packaging redesigns honored by Designalytics Effectiveness Awards

Sep 10, 2021

See which three standout natural products industry members made the exclusive list.

'Instagram is where it's at' for marketing your natural products store

Sep 02, 2021

Cambridge Naturals co-owner Emily Kanter has been marketing her family's store on Instagram for 8 years. Here, she discusses marketing on the popular social media platform, creating content with her team and engaging customers.

Packaging spotlight: Mission-forward rebrands and other new looks for summer

Jun 30, 2021

Catch these 10 rebrands that have hit store shelves in recent months.