Branding and Marketing

Shifting your natural product brand communication strategy right now isn't an option; it's necessary for success.

Here are a few considerations for your current packaging and branding as consumer packaged goods fly off shelves during the pandemic.

Creative approaches to virtual communication are bridging the (physical) gap.

There are many complexities involved when changing a natural product brand name after over 10 years in operation.

When it's time to design your packaging, you'll likely consider many options. As you decide which to pick, keep these four questions in mind.

When it comes down to winning over influencers, 20-year veteran Andrea Donsky of Naturally Savvy shares what she’s learned about trust at Natural Products Expo East 2019.

Following the cancellation of Natural Products Expo West 2020, New Hope Network is launching #InfluencersMakingLemonade—a program that effectively connects would-be exhibitors with registered social media influencers.

Marketing and public relations experts weigh in on what, if anything, natural products brands should share with consumers during the coronavirus pandemic.

More people are spending time online, and your brand needs to be mindful of what content it's sharing amid the pandemic.

Find out how to get past the social media algorithms and connect with your brand's audience.