Branding and Marketing

Marketing, branding, and packaging tips and resources for building a healthy food, supplement or natural products brand.

Jul 24, 2020

Brands should know who exactly their core consumer is. Detailed buyer personas can help at any stage of business.

What to think about when choosing a brand spokesperson

Jul 13, 2020

Yes, brands need to have influencers as spokespeople at the ready. Here's what to consider when selecting such a brand representative.

Paid Content

The power of partnerships – article

Jun 25, 2020

Together, Sabinsa and Nutrawise bring transparency, quality and heart to store shelves

Packaging spotlight: 10 color-conscious rebrands

Jun 24, 2020

These new, vibrant packaging redesigns are breathing life into store shelves.

How should natural brands show up right now?

Jun 22, 2020

Many founders are wondering how to best respond to the unrest and civil discourse unfolding across the U.S.—here are several pointers.

6 winning brand-influencer partnership examples

Jun 10, 2020

Influencers share their tips on what paves the way for fruitful partnerships with brands.

How sports nutrition brands need to rethink their marketing messages

Jun 04, 2020

An era of coronavirus social distancing has consumers taking fitness outdoors, thus a sports nutrition industry focused on body building could be forced to pivot marketing to match new habits.

4 tips for promoting climate action when coronavirus dominates

May 04, 2020

Many lives depend on how the world's industries mitigate two crises at once—global climate change and COVID-19.

5 ways to own e-commerce in today's reality

May 04, 2020

The landscape might be changing, but natural products brands can set a solid e-commerce foundation for present and future success.

Tailoring the customer experience in the changing retail landscape

May 01, 2020

.uuid-94344a3b-ed17-4ec7-a917-c8ff99799773 {position: relative;width: auto;padding: 0 0 412.12%;height: 0;top: 0;left: 0;bottom: 0;right: 0;margin: 0;border: 0 none }.uuid-586c8c42-7afc-4b20-bfa1-f25df0a6a777 {position: absolute;top: 0;left: 0...

Load More
first
previous
1
2
3
4
5
6
7
8
9
�
next
last