Branding and Marketing

Are mainstream beer drinkers starting to care about how their alcoholic beverage of choice is made?

This year's Natural Products Expo West will be saturated with swag from thousands of companies–here's how to make yours stand out.

How to use Amazon's A9 algorithm to maximize your returns in the competitive world of online shopping.

Before you step on the show floor this year review these tips on how to best use social media.

Edouard Rollet talks about the early years of starting Alter Eco and the decisions that had to be made along the way to keep both profit and mission viable.

It is crucial for supplement brands to review their advertising claims in order to avoid being the target of FTC, FDA or class action lawsuits.

While supplement claims must be backed by scientific evidence, randomized controlled trials are not necessarily required.

Teaming up with a local wellness "celebrity" turned out to be a mutually beneficial move.

Brands can work with influencers to educate consumers on the importance—and premium price point—of products made using regenerative agriculture techniques