Branding and Marketing

There are many complexities involved when changing a natural product brand name after over 10 years in operation.

When it's time to design your packaging, you'll likely consider many options. As you decide which to pick, keep these four questions in mind.

When it comes down to winning over influencers, 20-year veteran Andrea Donsky of Naturally Savvy shares what she’s learned about trust at Natural Products Expo East 2019.

Following the cancellation of Natural Products Expo West 2020, New Hope Network is launching #InfluencersMakingLemonade—a program that effectively connects would-be exhibitors with registered social media influencers.

Marketing and public relations experts weigh in on what, if anything, natural products brands should share with consumers during the coronavirus pandemic.

More people are spending time online, and your brand needs to be mindful of what content it's sharing amid the pandemic.

Find out how to get past the social media algorithms and connect with your brand's audience.

Everyone is excited about your new product packaging, but have you seen it on a retail store shelf yet? Here are a few tips for test-driving that design in the retail environment.

Here are five ways you can utilize social media to start spreading the word and drive foot traffic to your booth at the show before you’ve even set it up.

Organic Voices, led by co-founder and former Stonyfield CEO Gary Hirshberg, is hitting its stride with its Skip the Chemicals campaign and The World’s Most Skippable Ad. Hirshberg will share campaign results and a GRO Organic Update at Natural...