A kombucha rebrand for a national expansion, a touchless label, a certification showcase, a splash of color—rebrands big and small might be the perfect antidote for shoppers in search of inspiration.
Genevieve Gilbreath, cofounder of Springdale Ventures and president of Naturally Austin, shares the recipe for a successful pitch presentation.
Entrepreneurs should tailor presentations to suit the audience and streamline their messaging when pitching virtually.
As more consumers and retailers purchase private-label brands, here’s what natural products entrepreneurs can do to maintain their edge.
A widespread shift to at-home learning makes online offerings especially important.
Find CPG success by focusing on authentic, impact-driven connections with influencers and personalization through consumer-generated content.
Brands should know who exactly their core consumer is. Detailed buyer personas can help at any stage of business.
Yes, brands need to have influencers as spokespeople at the ready. Here's what to consider when selecting such a brand representative.
Jun 25, 2020
Together, Sabinsa and Nutrawise bring transparency, quality and heart to store shelves
These new, vibrant packaging redesigns are breathing life into store shelves.