Branding and Marketing

Norwegian soft drinks manufacturer Lerum is launching a new range of no-added-sugar dilutable fruit drinks sweetened with SPLENDA® Sucralose. This new range will be marketed under the Lerum No Sugar Added range and will be available in...

Will offer the Indena line of herbal & plant extracts to Canadian manufacturers ...

Boulder, CO (April 19, 2006) — New Hope Natural Media announced today the launch of the New Products Launch Pad ( www.nplp.com), a new online new products portal for the natural products industry. ...

Ingredient suppliers are boosting their investment in marketing. Besides spending more, they are becoming more sophisticated as the market matures. In addition to marketing directly to manufacturers in the trade, some savvy competitors are...

Enzymatic Therapy and Solo GI describe how they approach marketing of finished products.

An uphill battle to combat misperceptions and misinformation.

Mass market supplement manufacturer Pharmavite (Nature Made and Nature’s Resource) takes a multi-faceted approach to education and research. With its Vitamin and Herb University, it focuses on educating pharmacists with programs that qualify for...

Q&A with Nutramax Laboratories

Select images to enlarge Marketing and science may seem at opposite ends of the spectrum in business, but in the nutrition industry these functions are more inextricably linked than in almost any other industry. According to a new NBJ survey...

Nutrition industry executives were asked: “Given 10 times the resources you now have, what initiatives would you undertake on behalf of your product, your category or the industry in general?” The following is a summary of the responses on the...