In this Natural Products Expo West 2019 session, Amy Keller, Organic India’s director of education for eight years, sits down with New Hope Network’s Eric Pierce in a conversation centered on engaging with the new consumer. Learn how a 100 percent commitment to authenticity has allowed Organic India to successfully connect to and adapt with its customers.

Molly McCahan

March 21, 2019

1 Min Read
EW19-engage-new-consumer-getty.png

“The one-to-one connection, which has been throughout the chain in what we do, that’s really what’s been successful for us. And scaling that, as we all know, is a real challenge.”

— Amy Keller, Organic India

Highlights:

  • Education is key (rather than marketing or sales): online trainings plus events and in-person connecting with consumers on a face-to-face level.

  • When consumers hear our story and they feel the truth and the connection to the brand, they become brand ambassadors themselves.

  • The days of push/interruptive marketing are over.

  • Leave a trail of bread crumbs: We can’t tell our entire story to everyone, so do it in bite-size ways. 

This session—Connecting with the Changing Consumer: Introduction--How to Engage with the New Consumer—was recorded at Natural Products Expo West 2019. 

About the Author(s)

Molly McCahan

Molly McCahan is a freelance writer.

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like