“The one-to-one connection, which has been throughout the chain in what we do, that’s really what’s been successful for us. And scaling that, as we all know, is a real challenge.”
— Amy Keller, Organic India
- Education is key (rather than marketing or sales): online trainings plus events and in-person connecting with consumers on a face-to-face level.
- When consumers hear our story and they feel the truth and the connection to the brand, they become brand ambassadors themselves.
- The days of push/interruptive marketing are over.
- Leave a trail of bread crumbs: We can’t tell our entire story to everyone, so do it in bite-size ways.
This session—Connecting with the Changing Consumer: Introduction--How to Engage with the New Consumer—was recorded at Natural Products Expo West 2019.