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How to engage with the new consumer

In this Natural Products Expo West 2019 session, Amy Keller, Organic India’s director of education for eight years, sits down with New Hope Network’s Eric Pierce in a conversation centered on engaging with the new consumer. Learn how a 100 percent commitment to authenticity has allowed Organic India to successfully connect to and adapt with its customers.

“The one-to-one connection, which has been throughout the chain in what we do, that’s really what’s been successful for us. And scaling that, as we all know, is a real challenge.”

— Amy Keller, Organic India

Highlights:

  • Education is key (rather than marketing or sales): online trainings plus events and in-person connecting with consumers on a face-to-face level.
  • When consumers hear our story and they feel the truth and the connection to the brand, they become brand ambassadors themselves.
  • The days of push/interruptive marketing are over.
  • Leave a trail of bread crumbs: We can’t tell our entire story to everyone, so do it in bite-size ways. 

This session—Connecting with the Changing Consumer: Introduction--How to Engage with the New Consumer—was recorded at Natural Products Expo West 2019. 

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