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In Session

How to engage with the new consumer

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In this Natural Products Expo West 2019 session, Amy Keller, Organic India’s director of education for eight years, sits down with New Hope Network’s Eric Pierce in a conversation centered on engaging with the new consumer. Learn how a 100 percent commitment to authenticity has allowed Organic India to successfully connect to and adapt with its customers.

“The one-to-one connection, which has been throughout the chain in what we do, that’s really what’s been successful for us. And scaling that, as we all know, is a real challenge.”

— Amy Keller, Organic India

Highlights:

  • Education is key (rather than marketing or sales): online trainings plus events and in-person connecting with consumers on a face-to-face level.
  • When consumers hear our story and they feel the truth and the connection to the brand, they become brand ambassadors themselves.
  • The days of push/interruptive marketing are over.
  • Leave a trail of bread crumbs: We can’t tell our entire story to everyone, so do it in bite-size ways. 

This session—Connecting with the Changing Consumer: Introduction--How to Engage with the New Consumer—was recorded at Natural Products Expo West 2019. 

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