Chris Cornyn, president of consultancy DINE Marketing and mentor on Lifetime’s show “Supermarket Superstar," has seen his fair share of knockout—and knocked out—food brands. He offers these "rules of three"...
Here's a story you can go nuts for! Adrian Reif and Matt D'Amour took their love for out-of-the-box homemade holistic foods and turned it into a successful nut butter business. To learn more from this influential duo we asked them a...
Remember “push” and “pull” from college econ? Here’s a reminder: To drive sales of your new natural food product, you either pull, which means spending a boatload of money on advertising to reach consumers directly...
Financial needs evolve as natural products brands expand from startup to solid businesses. So do the kinds of capital you need and the best potential sources to court. But whether you’re a new consumer packaged goods company struggling for a...
If you festoon your trade show booth with a disco ball and strobe lights, investors will see you. But do you want to be remembered as that pop-up discotheque or for your delicious, allergen-free, organic snack mixes? You know the answer. Ryan...
These days, there are many avenues you can pursue to secure investment in your natural products company. So many avenues, in fact, that you really have to know your business inside and out and have a grip on where you sit in the marketplace in...
New entrepreneurs get starry-eyed when blockbuster deals happen in the natural products space. When Kraft bought Balance Bar, when General Mills bought Boca, small companies went atwitter, thinking their brands must be worth megabucks too...
Janica Lane, partner at Partnership Capital Growth Advisors, has watched many natural products startups sputter and other ones take flight. She says the most successful entrepreneurs have one thing in common: They’re constantly stepping back...
