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Perfect Snacks CEO predicts the future of fresh snackingPerfect Snacks CEO predicts the future of fresh snacking

Bill Keith of Perfect Snacks shares what he sees as the future of this CPG category.

Cameron Simcik

May 15, 2019

What's the future of fresh? Just ask Bill Keith, founder and CEO of Perfect Snacks. As a pioneer in refrigerated snack products, he's deeply tapped into category trends and future projections. 

While we can't say exactly what the future holds, Keith gives us a solid prediction based on current industry trends. "Heavy processed, fad diets, synthetic vitamins, minerals and sugars and all that junk are going to continue to be dated," he says. So what's going to rise to the top, say, five or ten years down the line?

Check out this video for Keith's predictions for the future of fresh snacking, plus learn how Perfect Snacks plans to continue satisfying consumer demands.

About the Author(s)

Cameron Simcik

Community & Conference Content Coordinator, New Hope Network

Cameron is a certified nutritionist passionate about elevating emerging natural products brands through writing and conference programming and bringing holistic health to the masses.

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