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Plant-based Lightlife Burger hits the field with the L.A. Rams

Lightlife plant-based burger is first meat alternative to partner with National Football League team L.A. Rams
Lightlife Burgers will be available at Los Angeles Rams home games, making it the first plant-based brand to partner with an NFL team.

Lightlife, a refrigerated alternative protein, will be available at Los Angeles Rams home games this season, beginning Sunday when the New Orleans Saints play at Memorial Coliseum, Greenleaf Foods SPC announced Thursday.

“Lightlife is proud to be the first-ever plant-based brand to partner with an NFL team,” said Dan Curtin, president and CEO of Greenleaf Foods, which is based in Chicago, Illinois. “Here at Lightlife we are committed to offering Los Angeles Rams fans a delicious plant-based option that they can enjoy from tailgate to touchdown.”

The Lightlife Burger offered at Rams games will feature shredded lettuce, fresh sliced tomato, cheese and secret sauce on a soft potato bun. Unlike other plant-based burgers, the Lightlife Burger has no GMOs, soy or gluten and is made with fewer and more familiar ingredients such as beets and pea protein.

“The Los Angeles Rams strive to offer a variety of options for our fans,” said Jason Griffiths, VP of Partnerships for the Los Angeles Rams. “Partnering with Lightlife was a natural fit in enhancing gamedays for our fans.”

To kick off the partnership, Lightlife will offer samples of its burger from its food truck at Rams Fan Fest prior to the Rams home opener and select subsequent games.

Away from the coliseum, Lightlife Burger and other products from the new Lightlife plant-based meat line at participating grocery stores across California. The new pea protein-based product line also includes Lightlife Ground, Lightlife Bratwurst Sausage and Lightlife Italian Sausage.

Source: Greenleaf Foods SPC

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