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Alacer Introduces Emergen-C(TM) Health & Energy Water

FOOTHILL RANCH, Calif., Mar 14, 2008 (BUSINESS WIRE) -- Alacer Corp., the makers of Emergen-C(R) vitamin drink mixes, today announced the introduction of Emergen-C(TM) Health & Energy Water, a great-tasting way to get a boost of health and energy in a bottle. Alacer announced its breakthrough new entrant in the ready to drink beverage market, Emergen-C(TM) Health & Energy Water, at the 2008 Natural Products Expo West in Anaheim, California.

Every bottle of Emergen-C(TM) Health & Energy Water is formulated with 1,000 mg of Vitamin C plus 7 mineral complexes to support good health and B vitamins for a no jolt, no crash burst of natural energy. Made with purified water and all natural flavors and sweeteners, Emergen-C(TM) Health & Energy Water is available in four fabulous fruit flavors - Raspberry, Lemon-Lime, Tangerine and Dragon Fruit. Importantly, Emergen-C(TM) Health & Energy Water fuels energetic, healthy lifestyles without caffeine, high fructose corn syrup or any preservatives and has just 50 calories per serving.
"We promise consumers a fast, fun way to boost health and energy with every Emergen-C(R) branded product. With our new Emergen-C(TM) Health & Energy Water, Alacer has created a refreshing beverage that combines great taste with vitamin and mineral potency that is unmatched by the leading vitamin-enhanced water beverages," said Ron Fugate, Chief Executive Officer of Alacer. Alacer believes that once consumers try Emergen-C(TM) Health & Energy Water they won't want to go back to low potency flavored waters or energy drinks loaded with caffeine or substances that promise quick jolts of energy.
Emergen-C(TM) Health & Energy Water makes its nationwide debut this month in health and natural food stores throughout the United States. Emergen-C(TM) Health & Energy Water will be available in individual 16-ounce recyclable plastic bottles or in 12-packs. The suggested retail price is $1.79 per bottle.

"Our introduction of Emergen-C(TM) Health & Energy Water is a natural extension of Alacer's proven leadership and innovation in creating fun, nutritionally enhanced products that help consumers fully enjoy their healthy, active lives," Fugate said. "We are confident that Emergen-C(TM) Health & Energy Water will stand out from the pack and help millions of Americans 'Feel the Good(TM)'."

About Alacer Corp.
For over 35 years, Alacer Corp., based in Foothill Ranch, California, has been an industry leader and innovator in developing, manufacturing and marketing nutritionally enhanced products that support an energetic, healthy lifestyle. Alacer produces and sells over 350 million packets of its Emergen-C(R) brand dietary supplement annually. For more information visit or view their company profile.

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