LONG BEACH, Calif., March 26, 2008 - BI Nutraceuticals today announced that it has appointed Walter Postelwait to the position of Vice President of Sales and Marketing. Postelwait will be responsible for the sales and marketing portfolios across all of BI's business in the nutraceutical, custom blend, food and beverage markets.
"Walter is an accomplished, results-driven executive with proven success in sales, marketing and operational management and a welcome addition to the BI management team," stated George Pontiakos, President and CEO, BI Nutraceuticals. "His extensive experience working in various capacities within the natural products, food and beverage industries will help ensure the company continues its strong growth both in the U.S. and abroad."
Postelwait joins BI from Blue Pacific Flavors and Fragrances where he served as Vice President and General Manager responsible for overall strategic direction and operational oversight and management of the organization including sales, marketing, production and research and development. He also managed several business units at Degussa Flavors & Fruit Systems, now part of Cargill, including beverages, where he was responsible for complete product line management of all flavor development and sales designed for beverage applications, as well as Sweet & Savory flavors, where he worked to aggressively grow the top and bottom lines for the sweet and savory product categories. �Postelwait also worked as an International Marketing & Sales Manager for Ventura Coastal Corporation, where he marketed a variety of citrus juice concentrates and essential oils to international Fortune 500 food, flavor, fragrance and beverage retailers and manufacturers. �He holds a Bachelor of Science degree in Business Administration from California State University, Northridge, and additionally attended a Multi-National Executive Excellence Training program at IMD in Lausanne, Switzerland and a one-year Advanced Management Program at INSEAD in Fountainebleau, France.
BI Nutraceuticals, with facilities in Long Beach, Calif., Long Island, NY, Boonton, NJ and Suzhou and Shanghai China, is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company's Identilok(R) species identification process. The company has also developed a proprietary process, UltraHD(R), which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. Additionally, BI Nutraceuticals offers steam sterilization via the company's Protexx HP(TM) process. For more information visit www.binutraceuticals.com.
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