BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, announced that its cofounder and partner, Jeff Hilton, was selected by the Vitafoods Executive Advisory Board to lead various marketing sessions at the global nutraceutical event, Vitafoods Europe, on May 5 to 7, 2015 at Palexpo, Geneva, Switzerland.
Hilton’s first session, “Successful marketing to Baby Boomers vs. Millennials: A tale of two distinct consumers,” will address how Baby Boomers have long been the dominant demographic target for healthy brand marketers for many years, but now Millennials are emerging as the next major consumer for healthy and natural foods, beverages and supplements. The presentation will take place on Tuesday, May 5, at 11 a.m. as part of the “Consumer Engagement” content track, which Hilton will lead.
Hilton’s second session, “Effectively marketing your science to consumers,” will address marketing techniques that help manufacturers and suppliers create and communicate science-based brand messaging that is compelling, memorable and easily digested by current and potential consumers. The seminar will take place on Wednesday, May 6, at 3:05 p.m. as part of the “Marketing Technologies & Strategies” track.
Hilton’s third session, “Making a lasting and reputable impression: Brand development,” will take place at the Vitafoods Live! Theatre where he will lead a discussion on the underlying drivers behind a successful brand and the key factors behind consumer engagement and loyalty. The panel discussion will take place on Thursday, May 7, at 11:30 a.m.
“Today’s marketer must be familiar with and competent in a wide range of communications strategies and platforms in order to effectively reach and communicate with target customers and build an effective and successful brand,” said Hilton. “Vitafoods Europe is an excellent platform where global industry experts come together to discuss the ever changing direction of the market and share industry knowledge of topics, uncover key trends, catch up to speed on regulatory updates making it a must attend event for key industry players.”
Vitafoods Europe is the leading exhibition for the nutraceutical, functional food and drink dietary supplements industries and is expected to attract more than 14,000 visitors including product developers, R&D specialists, marketers, manufacturers, distributors, retailers and wholesalers will attend to source the latest raw materials and ingredients from 750 global exhibitors.