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Consolidation and acquisition in nutrition, health market 2012

NBJ's Connor Link interviews George Pontiakos, CEO of BI Nutraceuticals, about the year in mergers and acquisitions. Pontiakos sees the consolidation and investment interest as a sign that the industry has legitimized itself in the eyes of the mass market—both in terms of science and sales. Natural products consumers are loyal and believe in the products they buy because they see a real benefit. For financial investors this consumer base is the best that can be imagined. 

What categories show the most promise and who could be the next New Chapter or NBTY? 

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