Dr. Sears Family Approved Launches “Better For Children” Multivitamin Featuring Natural Fruit-Based Soft Chew Technology

Costa Mesa, Ca---August 6, 2007 ---Right Track Global, LLC and Dr. William Sears, one of America’s most recognized and respected pediatricians announce the launch of their natural fruit-based Little Champions(TM) children’s multivitamin under the Dr. Sears Family Approved label. Little Champions features an innovative, natural soft chew delivery system, which is a radical departure from the hard chewable tablets and gelatin-based, animal shaped vitamins used by most brands.

“Ideally, children should receive the vitamins and minerals they need for proper growth and development from a diet rich in ‘Grow Foods’. Grow Foods consist of veggies, grains, fish, fruit, almonds, etc. However, many children can be extremely picky when it comes to what they’ll eat and this added to today’s hectic lifestyles can make it difficult for parents to consistently get their children to eat balanced meals, naturally rich in vitamins and minerals” states Dr. Sears.

Dr. Sears continues, “A children’s multivitamin should never be a substitute for eating a healthy diet but when used properly they can provide a child with insurance against any nutritional shortfalls.”

Dr. Sears and Right Track Global developed Little Champions as a “Better For Children,” natural alternative to chalky, chewable tablets and animal shaped gelatin-based vitamins, which to a child can be confused with candy. Made with real fruit goodness and real fruit flavor, each All-Natural soft chew is fortified with just the right balance of essential vitamins and minerals a growing child requires. Unlike other children’s multivitamins, Little Champions natural fruit-based soft chews contain No Artificial Colors, No Artificial Flavors and No High Fructose Corn Syrup. Little Champions natural soft chews have a distinctive natural tart berry flavor and serve as an ideal nutrient delivery system for children.

Little Champions are available in 60 count and 30 count containers. For further information on these and other Dr. Sears Family Approved products visit www.drsfa.com or contact Terry Howell at (805) 689-6548.


About Dr. Sears
Dr. Sears, or Dr. Bill as his "little patients" call him, is the father of eight children, three of whom are doctors (two pediatricians and one general practitioner) as well as the author of over 30 books on childcare, most notably the Baby Book considered by many to be the ultimate "how to" guide to raising your child. Dr. Bill received his pediatric training at Harvard Medical School’s Children’s Hospital in Boston and The Hospital for Sick Children in Toronto -- the largest children’s hospital in the world, where he served as associate ward chief of the newborn nursery and associate professor of pediatrics. Dr. Sears is a fellow of the American Academy of Pediatrics (AAP) and a fellow of the Royal College of Pediatricians (RCP). Dr. Bill also is a medical and parenting consultant for BabyTalk and Parenting magazines and the pediatrician on the Web site Parenting.com.

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