Eat Well Be Well Foods Team Up With Rite Aid

New line of sugar-free foods now available at select Rite Aid stores designed for health-conscious families and diabetics

HOOD RIVER, OR (September 5, 2006) – Eat Well Be Well Foods, Inc. announces its products are now available at Rite Aid (RAD) stores in more than 3200 locations nationwide. This nationally distributed brand of breakfast and snack foods boasts great-tasting no sugar, no sugar alcohol products developed for diabetics, pre-diabetics, and those struggling with their weight. Most people are unaware that products with sugar alcohols cause the stomach upset (gas, cramping, bloating, diarrhea) that is commonly associated with reduced-sugar and sugar-free foods. Eat Well Be Well Foods is taking the lead by offering products that contain slow-burning, complex carbohydrates and are always free of sugar alcohols.

Eat Well Be Well Food’s mission is to provide genuinely healthy, sugar-free foods that assist in the management of diabetes, obesity and overall wellness, and is dedicated to helping consumers better their lives through nutrition. All three varieties of Eat Well Be Well cereals are now available at Rite Aid stores nationwide. Rite Aid and Eat Well Be Well are an ideal partnership based on their common interest in consumer health and commitment to diabetes education.

“Distributing Eat Well Be Well products in Rite Aid stores was more than just a smart business decision,” said Jim Keller, president of Eat Well Be Well Foods. “We share the same devotion to enhancing the lives of people with diabetes and providing consumers with affordable options to lead healthier lives.”

This November, Rite Aid will initiate a new program to call attention to diabetic-friendly products available in their aisles. All products that have met Rite Aid's approval criteria, including all Eat Well Be Well products, will wear a special tag to help identify them as diabetic-friendly options for consumers. In addition, Rite Aid offers a website dedicated to the management of diabetes, including tips on caring for family members and questions to ask just after diagnosis. Recently, Rite Aid enhanced its partnership with the American Diabetes Association (ADA), having been named a Corporate Health Ambassador for its leadership in fighting diabetes in communities nationwide.

Similarly, as part of its efforts to educate consumers about the common use of hidden sugars and sugar alcohols, Eat Well Be Well Foods works closely with members of the American Association of Diabetic Educators (AADE) and is a proud supporter of Juvenile Diabetes Research Foundation (JDRF), providing generous support for programs and services across the country.

Eat Well Be Well Foods is committed to partnering with food lovers everywhere to provide healthy foods free of the sugar and sugar alcohols that contribute to the disturbing statistics surrounding diabetes and obesity. These great tasting meals are formulated to really work and are priced to be healthy options for everyone. All nine Eat Well Be Well products, including oatmeal, cereal bars and chocolate bars, are distributed to leading grocery, drug and health foods stores nationwide. These products can be found in the diet and sugar-free section at leading grocers, such as Albertson’s, Kroger, Meijer, HEB, Shaws, Giant and more than 7000 others.

About Rite Aid:

Rite Aid (RAD) Corporation is one of the nation’s leading drugstore chains, combining its modern store base, strong brand name, modern distribution centers and superior pharmacy technology with a talented team of approximately 70,000 full and part-time associates serving customers in 27 states and the District of Columbia. Rite Aid currently operates approximately 3323 stores, reporting total sales of $17.3 billion at the end of its 2006 fiscal year. The Rite Aid Foundation, whose mission is to help improve the lives of those who live and work in the communities where Rite Aid does business was established in 2001.

About Eat Well Be Well:

Eat Well Be Well Foods, Inc., headquartered in Hood River, OR, is the leading innovator, marketer and manufacturer of genuinely beneficial, great-tasting foods that assist in the prevention and management of diabetes and combat obesity. Eat Well Be Well cares deeply about the health and welfare of its customers and will continue to create products that taste great and really work. All Eat Well Be Well products are available at leading grocery, drug and health food stores nationwide, or online at


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