With six out of 10 U.S. adults consuming specially formulated functional foods or beverages, the food and consumer products industry has been clamoring to develop these unique, healthy brands to drive growth and profitability. In response, a first-ever Functional Brands Summit will take place on Oct. 7, 2014, in Las Vegas at Cili at the Bali Hai Golf Club (Next to Mandalay Bay Resort and Casino).
Hailed as the “Masters of Functional Brands”, the summit features some of the most well-recognized experts in the emerging functional foods and beverage industry, and will offer hands-on strategy and case studies detailing ideation, legal and regulatory, consumer insights, distribution, sourcing, formulation and branding.
The “dream team” of interactive presenters includes Peter Leighton (Abunda Functional Foods), James Tonkin (HealthyBrandBuilders), Jeff Hilton (BrandHive), Greg Horn (Specialty Nutrition Group), Brad Barnhorn, Jones Chan (Pharmavite), Graham Rigby (New Chapter), Lauren Clardy (NutriMarketing), Alan Feldstein (Collins, McDonald & Gann), Peter Wennstrom (Healthy Marketing Team), Alan Roberts (Nutrition Innovation), Paul Jarrett (BuluBox), Steve Hanson (GRIP IDEAS) and Rifle Hughes (McLean Design).
For more information and registration, please visit fbmsummit.com.