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Infographic: How to build a natural brand

Infographic: How to build a natural brand
What does it take to build a successful natural brand? Brooke Eddy takes us from inspiration to the launch and success of Bhakti Chai. See how Eddy's business stacks up against other small businesses in the U.S. and abroad.

Entrepreneurship plays a vital role in the U.S. economy. Small businesses represent 99.7 percent of all firms, create more than half of the private non-farm gross domestic product, and create 60 to 80 percent of the net new jobs, according to the Office of Advocacy. Even during the recession, though startups waned, they weren't entirely snuffed. In 2010, an average of 0.34 percent of adults created a new business each month, equaling about 565,000 new businesses per month according to the Kauffman Index of Entrepreneurial Activity.

What does it take to build a business and what is the potential rate of success?

Brook Eddy, founder of Bhakti Chai, in Boulder, Colo., offers an inside look at how she grew her business from her home kitchen to a respected retail and food service brand. Eddy is currently working to secure national distribution. See how Bhakti and brands like it contribute to the U.S. economy and stack up to small businesses in other countries.

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