Jarrow Formulas’’ Launches Q-absorb® Plus With Omega 3 Fatty Acids and Vitamin K2

Los Angeles, CA, April 17, 2008 – Los Angeles-based Jarrow Formulas has unveiled Q-absorb® Plus, the latest offering of Jarrow Formulas’ CoQ10 supplements. Q-absorb® Plus is the next generation of the Q-absorb® enhanced-absorption Co-Q10 delivery system with Omega-3 fatty Acids and Vitamin K2. 300 mg per day of Q-absorb® Plus has been clinically demonstrated in humans to raise plasma Co-Q10 levels by up to 500%.

Q-absorb® Plus uses an all-natural liposome-based delivery system to improve absorption, and contains no detergents or surfactants. This delivery system has been validated in multiple trials to significantly improve Co-Q10 absorption over powdered Co-Q10 dosage forms. Jarrow Formulas’ Co-Q10 is manufactured via a yeast-fermentation process and consists only of the natural trans configuration, the same as is biosynthesized by humans.

The omega-3 fatty acids (EPA) has been ultra-purified and concentrated by molecular distillation to remove heavy metals such as mercury and toxins, and supports cardiovascular health by balancing cytokines that play key roles in the body’s metabolic responses.

MK-7 (Menaquinone-7) is an enhanced bioactive form of vitamin K2 that promotes cardiovascular health by helping to maintain arterial elasticity.

“Q-absorb is a continuously evolving delivery system,” says Kevin Connolly, Ph.D, Director of Scientific Affairs and Product Development at Jarrow Formulas. “By incorporating new technologies as they become available, we have been able to increase the utility of Q-absorb, while staying true to our goal of offering the consumer and all-natural, high-absorption CoQ10 supplement.”

Jarrow Formulas’ Co-Q10 is supplied by Kaneka Corporation, the world's largest manufacturer of CoQ10. The Kaneka production process yields Co-Q10 of the highest purity and potency available.

Jarrow Formulas is a direct contributor to research on CoQ10. It has funded several clinical trials on the nutrient, as well as acts as a sponsor for the international society that promotes research and education regarding coenzyme Q10.

The suggested retail price (SRP) for Jarrow Formulas’ Q-absorb® Plus is $39.95 per bottle of 60 softgels (100 mg).

Jarrow Formulas is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988. The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel and Latin America. The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations. Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a GMP-certified, pharmaceutical quality facility located in Santa Fe Springs, CA.

For more information, contact Mark Becker, Director, Advertising/Communications toll free at (800) 726-0886 or access the Jarrow Formulas Web site at www.Jarrow.com.

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