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LightFull Foods Spins out From Brand New Brands

MILL VALLEY, Calif., May 16, 2006 /PRNewswire-FirstCall via COMTEX/ -- LightFull Foods, Inc., creators of supremely satisfying foods and champions of health and balance, announced it has "spun out" from Brand New Brands, Inc. This significant milestone for the innovative, women-led venture comes less than five months after the successful launch of its debut product, the LightFull Satiety Smoothie(TM) -- a surprisingly-filling, all-natural 90-calorie snack. As the first company to create products based on The Science of Satiety(TM), LightFull Foods' product development platform is founded on the dietician- recommended strategy for eating foods that create a sensation of fullness.

"In the wake of today's global obesity epidemic, LightFull Foods is proud to offer today's time-constrained individual a weight management solution that easily fits into their on-the-go lifestyle. The overwhelming positive feedback that we've received from consumers, trade partners and investors on the LightFull Satiety Smoothies demonstrates that we're addressing an unmet market need for satisfying, low calorie, all-natural snacks" said Lara Jackle, co-founder and chief executive officer of LightFull Foods. "As a stand-alone company, LightFull Foods will continue to offer appealing and satiating foods and help people find their own balance between personal time, family, work and community."

The LightFull Foods board of directors is chaired by Thomas Simone, a natural products industry leader. "I'm thrilled to be guiding this pioneering enterprise by serving as LightFull Foods' chairman of the board," said Simone. Simone also is chair of the board of directors of United Natural Foods (UNFI) , the largest distributor in the natural and organic products industry; president and chief executive officer of Simone & Associates LLC, a firm that invests in and consults with health care and natural products companies; and serves on the board of directors of nSpired Natural Foods.

LightFull Satiety Smoothies are among the first foods formulated specifically to address the role of satiety, or the sensation of fullness, in intelligent food choice management. Foods high in fiber and protein slow digestion and keep people feeling full longer. An 11-ounce LightFull Satiety Smoothie is packed with 6 grams of fiber and 6 grams of protein and keeps people full for an average of 2 to 3 hours, even though it is only 90 calories.

Available in four delicious flavors -- Strawberries & Cream, Peaches & Cream, Chocolate Fudge and Cafe Latte -- LightFull Satiety Smoothies contain metabolism-boosting antioxidants from green tea and are an excellent source of calcium. They are now available at select natural and gourmet food markets in the San Francisco Bay Area including Whole Foods Market, at health and fitness clubs such as Equinox and the Bay Club, and at 60 Wegmans stores on the East Coast. For a store finder, visit

About LightFull Foods, Inc.
In the wake of the growing worldwide epidemic of obesity, LightFull Foods is the first company to develop products based on The Science of Satiety(TM). Satiety (pronounced Sa-TI-eh-TEE) is a dietician-recommended strategy for eating foods that create a sensation of fullness. The company strives to help people lead healthy, balanced lives by creating and bringing to market delicious, satisfying, all-natural nutritious snacks that fit into people's on-the-go lifestyle. The pioneering thinking that fueled the launch of the LightFull Satiety Smoothie(TM), an all-natural 90-calorie snack that is packed with six grams of fiber and six grams of protein, is also evident in the company's holistic approach to work and community. Whether brainstorming on a hike or unwinding together through yoga, the LightFull Foods team is supportive, empowering and active. In its first quarter of business, LightFull Foods donated 15 percent of its revenues to local community-based organizations that empower adolescent girls to become leaders. For more information, please visit

About Brand New Brands, Inc.
Brand New Brands is a groundbreaking new company that brings together the entrepreneurial spirit of a start-up and the experience of its founders and team members to create new foods and beverages that promote health and wellness. Founded by successful innovators Will Rosenzweig (cofounder of Republic of Tea) and Pete Mattson (founder of the Mattson Group), Brand New Brands is committed to the mission of improving and enhancing Americans' lives through healthful foods. The privately held company is headquartered in Mill Valley, California. For more information on Brand New Brands, visit

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