LycoRed Enters The US Premix Market

LycoRed has announced their entry into the vitamin and mineral premix market in the USA, using the know-how developed by the group throughout the world. This strategic move, through the acquisition of a production facility in New Jersey, furthers LycoRed’s European and North American expansion in premix technologies. LycoRed is already the leading European manufacturer for innovative premixes.

“Part of our global strategy is to enter the fortification market in the US with a wide array of innovative solutions for all aspects of the nutritional and food industries. We will utilize the know-how and technology developed by LycoRed throughout the world to create new opportunities to expand our market share in the food and beverage fortification and coloring markets,” says Morris Zelkha, President and CEO of LycoRed.

LycoRed creates innovative nutrition by combining full-service support together with innovative technological solutions. “We view our customers as partners, and work very intimately with them, from the concept phase through production and marketing,” continues Zelkha. “We listen to market trends, and are able to bring fresh ideas to the table. US premix customers will benefit from the extensive know-how developed over decades of designing nutrient premixes around the globe.”

Consumers demand “all-in-one” products—attractive appearance, good taste and health benefits. Nutrient fortification presents manufacturers with numerous challenges; the possibilities of reduced self-life, complicated production processes and off-tastes or odors, all of which can be solved with the technical assistance of LycoRed.

Leading multinational manufacturers turn to LycoRed for premixes to create healthy and cutting-edge products. LycoRed has developed technologies, some of them based on microencapsulation, to overcome fortification challenges. By using advanced ingredients, functionality can be added to many types of food matrixes, avoiding the traditional fortification pitfalls. From a production standpoint, LycoRed premixes are designed to be manufacturing-friendly, allowing for reduced overages and efficient processing. Product quality is maintained by using the custom-made premix, created specifically for the application and processing environment, preventing organoleptic issues and improving stability

LycoRed is a fast-growing nutritional ingredient company, with regional offices in the US, Europe and Israel. LycoRed’s strategy calls for building a portfolio of high value carotenoid brands, natural food colorants and effective fortification technologies. LycoRed’s nutrition solutions simplify the development and production process of cutting-edge food, beverage and nutritional supplement products, responding to consumer demand for healthier foods.

For further information, please contact:
Leo Cullen, President
LycoRed Corp
Tel: 877-592-6733
Fax: 973-882-0323
Email: [email protected]

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