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NBJ Summit Video: Making ‘Science Before Sales’ a Reality

“Science before sales.” It’s a simple mantra but one that many dietary supplement companies do not follow—often to the detriment of themselves, consumers and the industry. Anthony Almada is one of the supplement executives most aggressively pushing the argument that investments in science must come before marketing. Nutrition Business Journal’s Carlotta Mast spent a few minutes speaking with the long-time supplement veteran during the 2010 NBJ Summit about why this message is so important.

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