New Hope Natural Media launches New Products Launch Pad website

Boulder, CO (April 19, 2006) — New Hope Natural Media announced today the launch of the New Products Launch Pad (, a new online new products portal for the natural products industry.

The New Products Launch Pad ("NPLP") enables manufacturers, marketers and suppliers of VMS, natural, organic and specialty products to introduce and promote their new product offerings to natural, specialty & VMS retailers via the internet.

"We did our research and asked natural products retailers what the market was missing and what tools they could use. What we found was that a significant communication disconnect exists between manufacturers and retailers when it comes to new products. If you manage a small independent store, you don't get enough attention from your vendors. And if you're a large store or chain, you get too much attention. The New Products Launch Pad aims to put information and power back into the hands of retailers when they want it," said Fredrik Linder, President of New Hope Natural Media.

NPLP offers retailers and purchasing agents instant, easily accessible information about the newest products and ingredients via and allows them to immediately connect and communicate with the manufacturers of those products.

For more information about the New Products Launch Pad, go to:

About New Hope Natural Media:

New Hope Natural Media ( is the leading multimedia resource and information provider for the healthy products industry with print, in-person/event, and e-business products and services. New Hope publishes The Natural Foods Merchandiser, Nutrition Business Journal, Delicious Living and Functional Foods & Nutraceuticals. New Hope also produces trade shows and conferences, including two of largest natural and organic products trade shows in the world: Natural Products Expo East in Baltimore, Maryland, October 4-7, 2006 and Natural Products Expo West in Anaheim, Calif., March 8-11, 2007.

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