NutraCea Announces Private Label Contract to Produce Organic Baby Cereal for Major Grocery Story Chain

EL DORADO HILLS, Calif., Jan 19, 2007 /PRNewswire-FirstCall via COMTEX/ -- NutraCea (NTRZ) announced today they have received their first purchase order based on an agreement they have entered into with one the nation's largest supermarket chain with over 1600 stores nationwide to produce organic rice baby cereal for their private label brand.

"We're very pleased to be able to provide this national grocery store chain with a high quality organic rice baby cereal product," said Margie Adelman, Senior Vice President NutraCea. "We also have plans for line extensions that will include an additional organic cereal with a different formulation for the second quarter of 2007," Adelman added.

"We're delighted to have captured the attention of one of the top three grocery store chains in the country and we are engaged in discussions about developing finished products based on NutraCea's proprietary stabilized rice bran product portfolio in a variety of categories," Adelman added.

Due to confidentiality restrictions, NutraCea is unable to disclose the name of the supermarket chain or the name of the cereal to be launched.

About NutraCea
NutraCea is a world leader in production and utilization of stabilized rice bran. They hold many patents for stabilized rice bran production technology and proprietary neutraceutical formulas ranging from arthritis, chronic bowel conditions, and effective diabetes control to cardiovascular disease treatment protocols. NutraCea's proprietary technology enables the creation of food and nutrition products to be unlocked from rice bran, normally a waste by-product of standard rice processing. Committed to helping the under fed, NutraCea is actively involved in providing product and technology for developing countries through NutraCea's RiceAde feeding program. More information can be found in the Company's filings with the SEC and you can visit the NutraCea web site .

Forward-Looking Statements
This release contains forward-looking statements. Actual results may differ from those projected due to a number of risks and uncertainties, including, but not limited to the possibility that some or all of the pending matters may not proceed as contemplated and the risks specified in the Company's filings with the Securities and Exchange Commission. These statements are made based upon current expectations that are subject to risk and uncertainty. The Company does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in the Company's filings with the Securities and Exchange Commission, including the Company's most recent periodic report.

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