VO2 Partners has closed an investment in G-Form (Providence, R.I.), a manufacturer of branded impact protection equipment for action sports and consumer electronics. G-Form uses a patent-protected Reactive Protection Technology to create lightweight, flexible materials that stiffen upon impact and absorb over 90% of impact energy.
G-Form’s products include elbow pads, kneepads, and protective apparel for mountain biking, skateboarding, and other sports. G-Form has used viral marketing campaigns to generate consumer interest. VO2 Partners Advisory Board member Matthew Chamlin, former president of Izod-Lacoste, will work with G-Form management to guide brand and marketing strategy.
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