Natural Foods Merchandiser

Optimum Nutrition

From The December 2001 Issue of Natural Foods Merchandiser

Optimum Nutrition

Company History
In an age of corporate takeovers and mergers, Anthony and Michael Costello privately own one of the largest dietary supplement corporations in the United States. With 15 years of dedication, Optimum Nutrition holds a powerful presence among athletes and is rapidly becoming a household name.

The Costellos' entrepreneurial endeavors began in 1986 with a distribution company. Thankfully, success came almost immediately. Within a year and a half, they had built solid relationships with retailers and employees alike, and started considering the idea of manufacturing their own brand. The feedback from the field was more than encouraging. They then researched and invested heavily into equipment, packaging, health experts and marketing to become Optimum Nutrition.

Product Lines
Optimum Nutrition is much more than simply "The Protein Professionals." We offer a vast line of dietary supplements to meet almost every health consumers' need—from multivitamins to bone and joint formulas to meal replacements—Optimum Nutrition has what you're looking for.

Quality Control
Before a single machine is turned on, we carefully select only vendors who supply premium raw materials. All vendors must provide a Certificate of Analysis to substantiate the quality of their ingredients. These certificates are then verified through random in-house and independent laboratory testing. Highly sophisticated equipment confirms the purity and potency of every ingredient on our labels.

Optimum Nutrition is approved to produce over-the-counter (OTC) pharmaceuticals and abides by the strict quality control standards as outlined by the federal government, known as current Good Manufacturing Practices (GMPs). To further diminish any chance of physical, chemical and microbiological contaminants, we have established and implemented our own Hazard Analysis Critical Control Point (HACCP) program. Quality Assurance professionals make routine checks on all storage, blending and production areas daily, and conduct final inspections. Together, these procedures allow us to constantly deliver first-rate vitamin, herbal and sports-nutrition supplements.

Optimum Nutrition is uniquely positioned to deliver finished goods quickly and efficiently to every customer via strategically placed distribution centers. Costello's Health Distributors, a subsidiary of Optimum Nutrition, operates nearly 125,000-combined square feet of warehouse space located in California, Florida and Illinois. Controlling products from conception through distribution allows us to offer superior quality at unbeatable prices.

Optimum Nutrition Advantage
As an advocate of healthy lifestyles, we believe everyone should be able to afford premium products. We eliminate the middlemen and control manufacturing, marketing and distribution ourselves, allowing our products to be priced competitively without jeopardizing quality. As a result, you can be confident that from the moment a product is conceived, to the moment it leaves our facility, we only put the best into Optimum Nutrition, so you only put the best into your body.

600 N. Commerce St.
Aurora, IL 60504
Web Site
Date Founded
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