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Purity Life Secures Distribution Agreement With Iovate Health Sciences For the Distribution Of MuscelTech In Canada

Toronto, Ontario, July 17, 2007 – Purity Life Health Products, a division of SunOpta Inc. (NASDAQ – STKL) (TSX – SOY) part of the SunOpta Canadian Distribution Group today announced that it has secured a distribution agreement with Iovate Health Sciences for the distribution of its MuscleTech brand of sports nutrition supplements in Canada. This is a semi-exclusive agreement where Purity Life will be one of only two distributors in Canada selling the MuscleTech brand.

Effective immediately Purity Life will begin to offer the MuscleTech brand to its substantial customer base across Canada. David Chapman, President of Purity Life, said “Purity is very proud to have reached this semiexclusive agreement with Iovate. This is a relationship that started with Purity’s distribution of Iovate’s weight loss products and the MD line nearly a year ago, and it has now expanded to include the MuscleTech line. We will be leveraging our extensive field sales force, inside sales team, our Acton & Vancouver warehouses and
our Regional Key Account Managers to expand and grow the MuslceTech business in Canada. We view this as a real winning partnership - MuscleTech the leading sports nutrition brand in North America partnering with Purity the leading distributor of natural health products in Canada.”

With Purity’s 20 Account Managers, 4 Inside Sales Representatives and 7 Key Account Managers/Regional Managers, complemented by distribution centres in Acton, Ontario and Vancouver, BC, Purity Life is wellpositioned to expand the distribution of MuscleTech.

About Purity Life Health Products,
Purity Life Health Products was established in 1984 as a small distributor of natural health products and, over the years has grown to be Canada's largest supplier and manufacturer of natural health products. Purity Life has over 200 product lines, carries roughly 6,000 SKU's and services over 2,800 customers from both its Eastern (Acton) and Western (Vancouver) distribution facilities. Purity Life has won numerous industry awards, and is home to some of the industry's most newsworthy brands including Quest®, Nature’s Harmony®, Vivitas®, Herbon®, Kyolic®, and RxBalance®.

About SunOpta Inc.
SunOpta Inc. is an operator of high-growth ethical businesses, focusing on integrated business models in the natural and organic food, supplements and health and beauty markets. The Company has three business units: the SunOpta Food Group, which specializes in sourcing, processing and distribution of natural and organic food products integrated from seed through packaged products; the Opta Minerals Group, a producer, distributor, and recycler of environmentally friendly industrial materials; and SunOpta BioProcess Inc, which engineers and markets proprietary steam explosion technology systems for the pulp, bio-fuel and food processing industries. Each of these business units has proprietary products and services that give it a solid competitive advantage in its sector.

For further information, please contact:
Purity Life Health Products
Matthew James, Senior VP & General Manager 519 853-3511 ext 264
[email protected]

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