SPINS, the leading information and service provider for the Natural Products Industry, announced the addition of more than 125 new facts that provide manufacturers, retailers, distributors and brokers an added level of insight and analysis into the Natural Products Industry across the Food, Drug, and Mass channels and key accounts.
Beginning October 6th, all SPINscan Conventional service databases will include this new robust set of enhanced and condition-based measures, in addition to weekly periods, without an additional charge. These facts and weekly periods will be available automatically at channel, market, and account levels.
SPINS' expanded measures represent an enhanced degree of granularity and insight for determining underlying sales dynamics, particularly around promotion efficiency, including in-store trade based promotion facts, equivalized unit sales and weekly periods. When used in conjunction with SPINS' exclusive enhanced facts in the natural supermarket channel, clients will now have deep cross-channel insight of their natural product lines.
"SPINS' launch of new and enhanced facts consistent with traditional industry standards is a testament to our growing level of sophistication," said SPINS' CEO Tony Olson. "This again shows SPINS' commitment to the industry and our ability to provide the most comprehensive information across channels."
SPINS was founded in 1995 as the first company to offer Natural Products sales data to the industry. Today, it is the premier provider of industry reporting and consulting services for this rapidly expanding sector. SPINS’ comprehensive offering includes retail measurement services, content-based reporting, consumer information and consulting services. Learn more at www.spins.com .