Toyo Bio-Pharma Selects IMG to Execute Comprehensive Marketing Campaign

SALT LAKE CITY, Feb. 7, 2008 --- Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, today announced a working relationship with Toyo Bio-Pharma (tm), Japan's leading manufacturer of botanical and natural ingredients. IMG will work with Toyo Bio-Pharma's U.S. office to create several types of marketing materials, including trade advertisements and corporate collateral materials. IMG will also coordinate Toyo Bio-Pharma's media buys and trade show activity, as well as manage a long-term public relations campaign focusing on media relations and increasing product awareness.

"We are delighted to partner with Integrated Marketing Group to enhance and grow the company's presence in the U.S. nutraceutical, food and cosmeceuticals markets," stated Mario Kahn, chief marketing officer, Toyo Bio-Pharma.

"Toyo Bio-Pharma's global perspective on the supply marketplace is invaluable," said Jeff Hilton, IMG president and partner. "It gives them a distinct advantage over their competitors. We will use this advantage to create and execute an effective integrated marketing campaign surrounding Toyo Bio-Pharma's ingredient offerings, clinical research portfolio and advanced manufacturing technology."

About IMG:
Integrated Marketing Group ( is a decade-old marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements.

About Toyo Bio-Pharma:
Toyo Bio-Pharma(tm) ( is a research-driven manufacturer committed to providing consumers and clients with high- value ingredients derived from nature. With the most advanced instrumentation, continuous research and commitment to quality and integrity, Toyo Bio-Pharma is pioneering the use of fermentation and culturing to produce beneficial, effective products for use in the nutraceutical, functional food and cosmeceuticals industries. As Japan's largest developer and OEM producer of raw materials for FOSHU (Foods for Specified Health Use), Toyo Bio-Pharma follows rigorous standards of ISO 9001:2000 and was one of the first Japanese companies to obtain the Food and Drug Administration’s (FDA) Good Manufacturing Practices (GMP) certification for food products and dietary supplements.

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