Building a brand doesn't all come together at once. You need a standout product, slick design, a unique voice, cool culture, a name that sticks—a million different things that you may not be able to come up with on your own. Angelic Bakehouse...
![Expo through the eyes of a marketer: HiBall]( "bbros_hiball.JPG")
How do you build sophistication and a cool, casual overtone to your natural products brand? Simple: be cool, casual and sophisticated, and let the brand flow from you...
![Expo through the eyes of a marketer: Epic Bar]( "ButlerBros_Epic.JPG")
Ever wonder what stands out to branding agencies on the Natural Products Expo show floor? We decided to find out, so we sent Adam and Marty Butler of Austin-based ad agency The Butler Bros on a mission to seek out exciting new brands exhibiting in...
The types of consumers who buy natural, organic and other healthy products go way beyond the stereotypical label-obsessed mom. As New Hope Natural Media's newly-released Market Innovation Consumer Segmentation study shows, the best natural...
There are several problems associated with mass market distribution of natural products. This includes inadequate customer service, lack of awareness, misunderstanding natural demographics and others. Find out more about these issues and how they...
Boulder based Bhakti Chai just finished an extremely successful capital raise through angel investors and CircleUp. What were the keys to Bhakti's success?
One of the key provisions of the JOBS Act—the lift of the ban on general solicitation and advertising—goes into effect today.
Do you fantasize about customers coast to coast clamoring for your organic avocado dip? Are you hell-bent on moving into the health-savvy SoCal market, even though you live in Iowa? It’s awesome to dream big, but before you get too far ahead of...
