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Collagen growth continues to shine

As consumers look to supplements for help with skin, hair and nail growth troubles, collagen sales are optimistic.

Collagen sales growth has surged over the past three years with the bulk of occurring in the beauty-from-within category. In this category collagen grew from zero percent to 9 percent market size in just three years, although growth for collagen is also strong in the joint health and sports nutrition categories. Because of the large dose of collagen that is needed for a product to be efficacious, it is most prominently found in the powder delivery format and is a supplement ingredient that is projected to shift into functional food in the coming years.

Watch this quick flick from Nutrition Business Journal's Senior Data Analyst Claire Morton about the burgeoning category, and download a chart on the market as a whole below.

To learn more about collagen's rise, purchase the 2018 Supplement Business Report.

Download a chart showing collagen's share of market.

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