Market Data and Analysis

Multivitamins, the largest single category tracked by Nutrition Business Journal, are projected to emerge from a sales slump to grow 17.1% in 2020. This is the latest installment in our data discussion from Nutrition Business Journal’s senior...

Consumers largely dropped their nutrition programs post-pandemic, but those already on lifestyle diets such as gluten-free and clean eating haven't strayed.

Sleep is one of the top categories benefiting from the COVID-19 crisis, with growth this year projected to skyrocket to 30%. This is the latest installment in our data discussion from Nutrition Business Journal’s senior analyst.

How is your natural products brand viewing innovation during this challenging year? Are you cutting back and focusing on core products or going all in on new lines, packaging and more? This survey wants to measure what innovation is happening in...

Even amid mask protests, Americans appear to be taking their health seriously—in the checkout lane, at least.

SPINS data on category sales over the past six months provides insight into recent retail sales patterns. Here are some of the categories that have been winners and losers in terms of sales growth.

Demand for immunity supplements has never been higher, with sales surpassing $5 billion for the first time this year. This is the latest installment in our data discussion from Nutrition Business Journal’s senior analyst.

Supermarkets garner highest percentage of new online customers, Retail Feedback Group study finds.

The Natural Foods Merchandiser 2020 Natural Retail Market Overview Survey results are in. Find the retail market sizing and data charts below.

Store upgrades, increased collaboration and an investment in employees in 2019 helped independent natural retailers brace for a storm they never could have seen coming.