Market Data and Analysis

Making sense of chaos is challenging. But in an era when a new wave of it shows up more often than the Amazon delivery driver, it's worth trying.

The early rush of panic-buying and empty shelves is receding, but buying pattern shifts suggest that new shopping habits are settling in—habits that could benefit the natural products industry.

Increased usage of supplements as a result of COVID-19 is leading to the highest growth year for supplements since 1997, ringing in at 12.1%. This is the latest installment in our data discussion from Nutrition Business Journal’s senior analyst.

A groundswell of support for Black Lives Matter and demands for change have consumers re-examining social norms, but brands need to tread lightly and authentically.

Higher sales in the frozen aisle due to coronavirus helps boost better-for-you frozen subcategory.

Natural products continue to outperform conventional products as consumer shopping and purchase patterns shift.

Withstanding future market disruptions and other unprecedented challenges will require diverse teams and inclusive business practices.

Mainstream grocers among plant-based leaders offering hundreds of plant-based meat, egg and dairy products, expanding their store-brand assortments in 2020 to meet surging consumer demand.

Americans are cautious but increasingly confident about brick-and-mortar retail as pandemic precautions continue to lift. Research about these shifting consumer attitudes reveals patterns that could benefit natural products brands.

Natural and conventional companies alike have run the gamut in terms of net sales and future forecasts as the coronavirus continues to send shockwaves throughout the industry.