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5@5: Guayusa beverage brand Runa acquired | House farm bill includes SNAP multivitamin measure

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

Vita Coco owner All Market Inc. acquires energy brand Runa

Natural energy drink maker Runa, which has an eight-SKU line of beverages made from the native Amazonian plant guayusa, has been acquired by the parent company of Vita Coco. All Market Inc. CEO Michael Kirban said Runa sales are currently growing at over 50 percent year-to-date, adding that the vertically integrated company’s proposition is "different and authentic." He first invested in Runa in 2014. Vita Coco and Runa will exist as separate entities under All Market Inc. Read more at FoodBev Media…

 

Farm bill passed in House includes access to multivitamins for SNAP

The Council for Responsible Nutrition trade group applauded the passage of the U.S. House of Representatives’ farm bill, which it said includes an amendment that would allow for people to purchase multivitamins using Supplemental Nutrition Assistance Program dollars. However, such a measure is not included in the Senate farm bill, which could be up for a vote as soon as next week. Read more at Natural Products Insider…

 

What kids want from snacks in 2018

Separating adults trends from kid trends is crucial for companies looking to make health products for young appetites. Consider the shape and color of the product, and experimenting with flavor combinations that kids like. Bright-colored packaging that evokes a sense of adventure is also important. Take Kind Kids bars, for example, which feature superheroes on the box and have a chewier texture than the brand’s regular bars. Read more at Baking Business…

 

Nestle to invest in Outsiders Pizza, Wildscape brands

Nestle’s latest attempt at intrapreneurship involves a frozen pizza brand that’s part of Foundry Foods, a Nestle-backed incubator, and creates products based on regional pizza styles. It also includes Wildscape, a brand of frozen food meals made with grains, meats and vegetables. Read more at Meat + Poultry…

 

Trump wants a single federal food safety agency put under USDA

As part of a plan to reorganize government, President Trump is seeking to consolidate federal food safety efforts under one organization, called the Federal Food Safety Agency, housed within the U.S. Department of Agriculture. Currently, the FDA and USDA’s Food Safety and Inspection Services handle food safety issues, and the CDC assists with foodborne illness outbreaks. Former President Barack Obama also wanted a single food safety agency but wanted it housed under the U.S. Department of Health and Human Services. Read more at Food Safety News… 

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