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5@5: Tyson announces plant-based brand | Amazon-Whole Foods' two year anniversary

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

After backing out of Beyond Meat, Tyson Foods announces a new plant-based brand of its own

Former backer of Beyond Meat Tyson Foods recently announced plans to expand its line of vegetarian meat alternatives, in addition to creating a new plant-centric product line. This move makes the company “the largest U.S. meatpacker to enter the space with its own products, not just as a financial backer." Read more at New Food Economy …

Amazon-Whole Foods is two years old. And?

This weekend marks the two-year anniversary of Amazon’s acquisition of Whole Foods, and consumer perceptions of so-called “Whole Paycheck” have shifted quite a bit in that time. But while Amazon has widened online shopping options and slashed prices (selectively), the company still lacks imagination in terms of in-store merchandising, customer experience and labor allocation. Read more at Bloomberg …

Even the alcohol industry attempts a wellness makeover

Is it a marketing gimmick? Probably. But that hasn’t stopped “better-for-you” alcohol brands from garnering attention from wellness-obsessed millennials. Wines formulated with fewer sulfites and beer marketed as a post-workout recovery drink are two examples of the alcohol industry’s imminent “wellness makeover." Read more at Skift …

Target expands same-day shipping option in the latest move in the delivery wars with Walmart and Amazon

Target is using Shipt, the membership-based same-day delivery platform it acquired in 2017, in a bid to compete with big-box rivals Walmart and Amazon. Target shoppers will now be able to use the service on an order-by-order basis to purchase any of the 65,000 items on Target.com and have them delivered within an hour. Read more at CNBC …

The Beyond Meat of fish is coming

As consumer demand for fish continues to deplete oceans, the industry is scrambling to find eco-friendly substitutes. Land-based farming and lab-grown fish meat are two of several solutions already being tested in the market—with mixed receptions. Read more at Bloomberg …

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