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Natural product company news - Week of Nov. 15, 2015

A roundup of announcements from natural product companies this week, including Non-GMO Project verification for Happy Tree and Nexira, and new ingredient options for manufacturers.

Barry Callebaut signed a licensing agreement with Naturex to source high-flavanol cocoa beans from the ingredients company. Naturex will also bring Callebaut's health claim on cocoa extracts to the food supplement market.

Maple water maker Happy Tree recently received Non-GMO Project verification and has expanded to Whole Foods Market's Mid-Atlantic and North Atlantic regions, all of HEB's Central Market locations in Texas, as well as online grocer Fresh Direct.

Nexira received Non-GMO Project verification for Fibregum acacia fiber and Instantgum acacia gum ingredients.

AIDP joined the American Herbal Products Association.

Cargill's Zerose erythritol is now available for use as a flavor enhancer in multiple geographies, most recently Europe. 

In response to market trends and consumer demand, Wixon has expanded its portfolio of proprietary Mag-nifique technologies, a collection of 18 all-natural flavor modifiers designed to enhance food and beverage products, to include a non-GMO option.

Frutarom Health BU will launch its new Incaberrix superberry ingredient, sourced from Inca golden berries, the ancient Andean physalis fruit (Physalis peruviana), at Fi Europe. It combines superfruit health benefits with an exotic sweet and sour flavor that is trending up.

Jarrow Formulas, a formulator and supplier of nutritional supplements, introduces slim whey, a synergistic blend of whey protein concentrate and HCActive for weight management.

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