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Natural products movers & shakers - September 2016

Your recap of who did what in the natural products industry this month.

Verde Farms, a leading supplier of pasture-raised, grass-fed beef, announced the hires of two new executives to the leadership team. Joe Koch, formerly at Harry & David and Dole Fresh Vegetables, joins Verde Farms as the vice president of sales, and Pete Lewis joins as vice president of marketing after eight years at Stonyfield Farms. Koch and Lewis will report directly to cofounder and CEO Dana Ehrlich and will be key drivers in the company's growth strategy.

Kara Goldin, the founder and CEO of hint, was one of 30 leaders in private sector, nonprofit and academics appointed to the U.S. National Advisory Council on Innovation and Entrepreneurship. She will work with the secretary of commerce and the economic development administrator to influence federal policies that support business leaders in developing a globally competitive workforce.

Vit-Best Nutrition has appointed Thomas Mooy, an industry professional widely respected for driving contract manufacturing growth for global businesses, to its team as president. Additionally, industry veteran Rick L. Beatty has been named vice president of quality at the company.

Marcia Walker, PhD, is the new director of food innovation at 915 Labs, where she will lead product development, FDA validation, and analytical and training services. 915 Labs is the exclusive provider of Microwave Assisted Thermal Sterilization and Microwave Assisted Pasteurization System technologies, which offer a healthier and higher quality way to sterilize and pasteurize food.

Comax Flavors has announced the appointment of Eric Junwu Xi, Ph.D., vice president of innovation. In this role, Xi will be responsible for managing global product and flavor development in the U.S. and international markets with a focus on Asia.

Functional ingredients company BENEO has appointed Christoph Boettger as a new member of the executive board of directors. In his new role, Boettger is leading all areas of operations including technical affairs, raw material, product safety and quality, as well as the BENEO-Technology Center. At the same time, Hildegard Bauer, who was a member of the executive board at BENEO for the past 10 years, has retired from business after 38 successful years within the Südzucker Group.

Ivan Wasserman, noted FDA and FTC attorney, has joined Chicago-based boutique regulatory and litigation law firm Amin Talati Upadhye and will be leading the firm's new Washington D.C. office. He helps clients develop products and create advertising campaigns that comply with the regulations and meet marketing objectives, paying close attention to the changing rules governing internet marketing, consumer testimonials and social media.

BrandHive has hired Caitlin Wallace Hadley as senior PR counsel. Caitlin comes to BrandHive with experience in a variety of industries, including food and agriculture, luxury, technology, education and natural products. She is an alumna of global PR agencies Fleishman-Hillard and Access-Emanate, a Ketchum company.

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