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Unilever acquires Talenti, attracts gourmet consumers

Unilever acquires Talenti, attracts gourmet consumers
Seeking to expand its artisanal ice cream offerings, Unilever buys Talenti, the largest gelato brand in the United States. 

What does gelato have in common with Dove deodorant? Talenti, Minneapolis-based makers of gelato and sorbetto, was recently acquired by Unilever, the consumer goods company behind brands like Dove, Hellmann's and Lipton.

Talenti is a lucrative company to add to Unilever’s quiver of packaged ice cream brands, which includes Ben & Jerry’s, Breyer, Klondike, Magnum, and more. Talenti’s 30-plus flavors, sleek transparent packaging and slightly higher price point appeal to the gourmet shopper. Indeed, with flavor names like Sicilian Pistachio, Alphonso Mango, and Sea Salt Caramel, it’s clear Talenti markets their products as artisanal treats worth spending more for.

A cheeky new ad campaign launched earlier in 2014 highlights the unique provenance of Talenti’s globally sourced ingredients. Plus, with an estimated $120 million revenue in 2014, Talenti is the largest gelato maker in the United States.

“Welcoming Talenti to the Unilever family marks another step in our North America portfolio transformation,” said Kees Kruythoff, president of Unilever North America, in a statement.

“The acquisition widens Unilever’s position in the fast-growing gelato market with its artisanal offerings and its clear, distinct and recyclable packaging," Kruythoff continued. We are looking forward to growing and developing this fantastic brand further."

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