Protein powders, once relegated to the weight room, have become ubiquitous across channels and demographics, but for consumers who are looking for something beyond the protein grams count, there is always something new. Kos brings in blue spirulina, adaptogens and immunity ingredients like elderberry to produce what the brand describes as an "all-in-one" protein shake. Of course, "organic" is also something that stands out on that now-ubiquitous wall of protein tubs.