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Natural Products Expo

The innovation imperative in dietary supplements

Four Sigmatic founder Tero Isokauppila discusses the challenges and opportunities of innovation

New SKUS are a requirement for growing brands—especially those trying to establish an anchor product. But new products challenge consumers, retailers and suppliers. Brands must be discerning about where and how they introduce new items. In this video, Four Sigmatic CEO and founder Tero Isokauppila talks about the challenges and opportunities.

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