With a history in brick and mortar and his heart in natural products, Jeremiah McElwee, senior vice president for marketing at Thrive Market, is helping take the spirit of the industry into e-commerce in a thoughtful way. McElwee says Thrive Market, described by Fortune as “Costco meets Whole Foods,” has a food access mission well matched to the goals of the best supplement companies. While some supplement makers fear online outlets like Amazon steal sales from the natural
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